Scott Piergrossi, vice president of creative development at Miami-based Brand Institute, and Neil Flanzraich, former president of IVAX Corporation, discuss the process of branding pharmaceutical drugs from naming to marketing, how it affects competition with generic drugs and the larger societal implications.
SoBizMiami.com invites you to Miami’s newest business networking event at the Mandarin Oriental, Miami – benefitting Voices For Children.
Social Networking Conference 2010 Miami is expected to be the largest gathering of senior executives from the enterprise social networking industry.
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The use of social media as a b-to-b marketing tool is poised to grow enormously over the next few years. A March survey, “Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses,” of nearly 900 marketers found that 88% of respondents were already employing social media for marketing purposes, with 64% using social media for five or more hours each week. Of respondents already using social media, 81% say its No. 1 benefit is generating exposure; following that were, respectively, increasing traffic and building new business relationships. (The survey was conducted via e-mail and social networking sites Facebook and Twitter.) Read More
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Please join for a night of networking while enjoying Piola’s signature and “complementary” sangria and hors d’oeuvres. Discounted drinks will also be offered to our party.
The Factory Interactive, Miami Digital Design & Marketing Agency, invites you to Interact Miami – a workshop on how to take advantage and learn how to properly use social media to build your personal brand.
Two day digital marketing conference focus on the tendencies and trends shaping the Latin American market segment. Features John Battelle, author of The Search and Chris Anderson, Editor-in-Chief of Wired magazine as key-note speakers.
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The Association for Women in Communications and Life Is Art invite you to a personal branding Tweetup entitled “Your Image As Art.”
Join AOL, Yahoo, Fox Audience Network and Kontera for a panel discussion on advertising. It’s all about results: Are pay for performance ad networks the future of digital advertising? Enjoy the musical entertainment of American Idol star Ghaleb during the networking hour. Help us celebrate SFIMA’s 7th Anniversary at a post-event party on the 3rd floor at the “Living Room” bar.
